Free guide — 13 pages

Protect your trademark

Everything you need to know about trademark registration in Canada: what a trademark is, who it's for, the benefits of registration, the CIPO process, what makes up a trademark, and how to get started.

Complete 13-page guide in English
Written by legal experts
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Written by legal experts at Lexstart

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Guide contents

What's inside the guide

A comprehensive guide to trademark registration in Canada, from understanding what a trademark is to the complete CIPO registration process.

Protect Your Trademark Guide

01

What is a trademark?

How a trademark differs from a legal name, business name, copyright, and patent. What registration means and how it protects your brand across Canada.

02

Who & when is it for?

Any entrepreneur — incorporated or not — can register via CIPO. Why you should register now: the longer you wait, the more risk that a competitor does it first.

03

Benefits of registration

Exclusive rights across Canada for 10 years, easier enforcement against copycats, stronger enterprise identity, increased company value, and indefinite renewal.

04

Registration steps & timeline

The two key phases: the research step (availability check) and the submission step (CIPO examination, Trade-marks Journal publication, and opposition period).

05

What makes up a trademark

Components of a trademark (words, designs, taglines, shapes, colours), the difference between ™ and ®, and why NUANS research doesn't replace trademark search.

06

The Lexstart method

Our simplified 4-step process to register your trademark online, at a fixed and affordable price, with optional access to our network of professionals.

Why this guide

What you'll learn

Practical, actionable information to help you protect your brand identity and intellectual property in Canada.

Exclusive protection

Learn how trademark registration grants you a monopoly on your brand across Canada for 10 years — blocking competitors from using a similar mark in your field.

CIPO registration process

Understand the complete registration process: availability research, CIPO submission, examination, Trade-marks Journal publication, and how to avoid costly rejections.

Brand value & identity

Discover how a registered trademark strengthens your enterprise's identity, builds public recognition, serves as a company asset, and increases your business value.

Trademark components

Master what makes up a trademark — words, logos, slogans, shapes, and colours — plus the meaning of ™ vs ® symbols and why business name research is not enough.

Frequently asked questions

FAQ

Answers to the most common questions about the guide and trademark registration.

Yes, the guide is 100% free with no commitment. We share it to help entrepreneurs better understand trademark registration and make informed decisions for their brand.

No, this guide is for informational purposes only. For personalized legal advice, Lexstart can connect you with one of our partner lawyers.

No. A business name and a trademark are different. Having a NUANS report or a registered business name does not automatically protect you the same way as a registered trademark — they use different databases and offer different levels of protection.

While possible, registering a trademark involves technical legal provisions. An application on an unavailable trademark will be rejected, and you'll lose the fees. With Lexstart, our technology and legal team handle the process at a fixed, affordable price.

Lexstart offers trademark registration at fixed, affordable prices. Our process includes availability research, CIPO submission, and document generation — all handled online with our technology, plus access to our network of professionals if needed.